Seeing ain't believing... nor should it be.

In itself, the image is bound neither to truth nor reality; it is appearance and bound to appearance. That is its magical affiliation with the illusion of the world as it is, the affiliation that reminds us that the real is never certain -- just as we can never be certain that the worst will happen -- and that perhaps the world can do without it, as it can do without the reality principle.

An image, I believe, affecs us directly, below the level of representation: at the level of intuition, of perception. At that level, the image is always an absolute surprise. At least it should be.

-- Jean Baudrillard, "the intelligence of evil or the lucidity pact"